Mostrando entradas de febrero, 2006


Me han pasado el siguiente video:

Para saber qué hace Paul McCartney en un anuncio de una compañía de seguros, podéis leer la siguiente noticia:

Brand on the run
Struggling Fidelity turns to ex-Beatle to lure boomers
By Jenn Abelson, Globe Staff | September 8, 2005

Fidelity Investments, struggling to convince aging baby boomers that it's the place to park their money, has turned to an icon of that generation to help market its mutual funds: Sir Paul McCartney.

The 63-year-old former Beatle is the first big celebrity endorser for the staid Boston mutual fund giant, and analysts say it comes at a critical time for Fidelity.

The firm is losing market share, and yesterday Fidelity fell to fifth from third among the world's largest money managers as other companies grew their assets faster, according to a survey released by Pensions & Investments magazine. Meanwhile, Fidelity has come under scrutiny in recent months by federal securities regulators related to an allege…